Design variety and functional capabilities of Display System «NATIONAL»^® have a tendency to perfect Product disposition on the market.

National Dealer’s strategy is to take an exclusive place on the market which will lead to high profits and will give the trademark the status of a national brand.

As a matter of fact it’s a hidden monopoly based on the unique qualities of the Product chosen by the customers and protected by the patents and law.

Market consists of different segments (see "Sales sector" directory) and the assortment should be different or contain explanations on each market segment.

The difference between Product perception on children’s and adults’ segment is obvious.



In “Market segments” section we have specified that Product promotion must be started with the breakthrough segment characterizing the following features:

Clients: Preschool and elementary school institutions
Product	80% of assortments are imagery-associative display systems and the other 20% are traditional or torus-shaped ones.
Competitors	No competitors at all! The production is protected by the patents. No analogs!
Product demand	The Product is in great demand. Many customers are attracted by the innovativeness of the Product and they order the samples right away.
Product’s capabilities	The Product satisfies the existed needs and besides it will satisfy those needs which are hidden at the moment because customers do not know its efficiency and functionality.

Market capacity determination (Q): Many companies use a common formula to determine market capacity:

N – Customers quantity on the market segment
K – Customers quantity (percentage based) ready to purchase the Product
F – Average purchasing rate during at the given period.
P – Product’s average price

You have to make a simple investigation to use this formula:

1. N factor. You can use Education Department statistics to count the number of preschool institutions and elementary schools.

2. You will have to reach a group of customers and get the answers about Product promotion (see “Customer”)

3. P factor. You just tell the customer about our Product advantages and show its functional features and ask how much money he is able to pay for the Product.

We are sure that your national market has a great capacity for that type of Product. Working with our Product you will be able to influence on the Product demand.

The experience of Product sales has proved that: K and А factors depend on advertising campaign. Also we can assure you that P factor can be accepted by the customers. Display System «NATIONAL»^® is not a substitution for the traditional information boards but innovative equipment for professionals.

Facts. Russian market development rate, taking into consideration low life level of the majority of population, has begun fast-moving development from the moment when a breakthrough market segment (preschool institutions) was found.

Monthly sales volume of the Product on that market segment has been growing for five years and increases not less than 2 times each year. Sales volume has grown from 1000 euros (before the advertising campaign) to ……euros each month. (see Sales dynamics).