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Index / Market

Promotion

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Informing the target audience (potential clients) about the new Product is the most effective way of Display Systems “NATIONAL” promotion (see Client Base)

There are 2 main promotion ways:
1. Clients who buy the Product from national Dealer
2. Companies who buy the Product from national Dealers for reselling.

The basic way of promotion is advertisement. As Display System “NATIONAL” is needed and available so the informing has to be large-scale.

National Dealer’s advertising directions:
1. Direct sales (postal delivery to the first postal office). It’s advertised in local printed publications and on school supplying e-stores.
2. National Dealer system creation.

Basic advertising source would be perfect for both options and will lead to sales growth. The target audience scope has to be not less than 40% because it’s a must for quick start.

To consolidate market positions you can use following sources:

Printing publications	Internet sources	Qualification upgrade system	Administrative subdivision	Professional communities
Magazines	Own website, Internet	Universities, events	Management departments	Magazines, Internet.
TV ad, customers, CDs, Dealers, exhibitions, direct mail etc.

Catalogs, leaflets distributed by managers are the main promotion tool for regional Dealers which we provide together with the demonstrational set for self printing.

Practice: Catalog circulation allows us to increase the sales volume. That type of work allows regional trade companies, supplying educational institutions, to get a new way of constant income.

The trade mark “NATIONAL – at the turn of times and culture” must appear on advertising materials to keep the international status.

Everyone is waiting for an advertising material for quick star:
1. Advertising models for printing publications
2. The catalog of imagery associative display systems
3. The catalog for schools and preschools
4. The catalog of off-the-shelf display systems
5. Preparation material for advertising campaign in Internet
6. Advertising models for Internet advertisement to attract regional Dealers

We provide full support to each Dealer in terms of choosing the way of promotion and advertising campaign preparations. If you have any questions about the Product promotion in your region don’t hesitate to contact us (see Contacts)

1. Direct sales
2. Sales thru agents and dealers
The usage of both promotion ways would be a great advantage for national Dealer.

Facts: We share the real examples and give working tools.