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Index / Market

Display Systems «NATIONAL». Sales sector characteristics.

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Display System «NATIONAL»^® usage would be interesting and profitable to many national structures. The main question is how to let them know about an innovative Product. We are sure that using broad-base promotion strategy is a part of long-term strategy for both national and regional Dealers. Here we present the main achievement:

We have been studying many market segments trying to solve the problem of sales growth and investment pay back. Finally we have found a market segment for Display System «NATIONAL»^® break through on any national market. It’s school and preschool institutions for children of 4-11 years old.

The break through market segment characterizes the intermixture of success factors providing an explosive sales growth right after the first advertising campaign.

Product trade dress and functions	Absolutely new and innovative Product with imagery-associative assortment which is in great demand in information space organization and high-efficient in teaching and educational and development process for both teachers and pupils.
Demand. Elementary education is the backbone value of society and it’s more important then scholastic one. The significant payoff right after the first advertising campaign due to the hidden demand.	Payable demand on account of the government. Great amount of customers: Imagery-associative display systems for shared usage (school and preschool institutions). Same assortment can be sold to families having 4-11 aged children.
Competitors	All the existed products destined for work with visual aids are old-fashioned and their usage leads to significant outlay because teachers and children do not get the useful and important skills. The modular principle of Display System «NATIONAL»^® is patented and that’s why there will never be the same patent again.
Advertisement positioning sources	For preschools and elementary schools are dictated by the same standards. Can reach out to with 40% of consumers. Even the insignificant payoff in percentage based proportion after the first advertising campaign will turn into significant one in absolute expression and gives you an opportunity for further development.

You can evaluate your market sizes by knowing children’s population quantity and the amount spent by the government on child support. See “Market size” to find out more information.

Let everybody know that such nice and functional equipment can be bought on your national market.

Click here to find out more about market segmentation to value the advantages and perspectives of working with the equipment.

You should rely on the age of users and working mode when choosing the sector sales for our Product promotion.

Here you can see the Product users divided on several categories. The main difference of these categories is different assortment and different advertising sources.

Age	Children	Teenagers	Adults
Type of work	Children	Teenagers	Adults
Individual work
Team work

We can get the following information when combining this table to the client base:

Type of work	Age
Individual	Children	Teenagers	Adults
Customers	Parents, relatives and their friends.	Parents, relatives and their friends.	Any adult who would like Display System «NATIONAL»^®
Type of Display Systems «NATIONAL»	1. Zodiac sign 2. Designer’s way	1. Zodiac sign 2. Designer’s way 3. Torus-shaped display system	1. Zodiac sign 2. Designer’s way 3. Torus-shaped display system
Ways of usage	1. Child’s Personal Corner 2. Creative development corner	1. Child’s Personal Corner 2. Creative development corner 3. Social projects Business	1.Child’s Personal Corner 2.Creative development corner 3. Social projects 4. Charity events 5. Business
Team work	Children (4-11)	Teenagers	Adults
Customers	Preschool institutions -kindergartens -preschools - elementary schools - centers for schoolboys	Schools High school Gymnasiums Lyceum	Any organizations and institutions. Public and private institution with the need to inform their employees. Click here to see more.
Display System «NATIONAL»^® type	1. Imagery-associative 2. Torus-shaped 3. Traditional 4. With posters 5. With posters and CDs 6. Sets		1. Imagery-associative 2. Torus-shaped 3. Traditional 4. With posters 5. With posters and CDs 6. Sets
Additional information	Freedom and creativity, tendency to innovations Relative freedom, creativity, tendency to innovations.		Decision makers who buy and use display systems
Ways of usage depend on the segment and customers’ awareness about the Product’s objectives	1. Informing 2. Educational process support. 3. Law and company compliance about labor protection and accident prevention. 4. Merits recognition and further achievement motivation. Nonmaterial stimulation. 5. Social projects and programs. Visual agitation. 6. A system work with the information for those organizations which have affiliates and subdivisions. 7. Outdoors work support. 8. Advertising campaign support. 9. “Learning through playing” process and creative development.

National Dealers can use the display systems with national symbols to sale them to fellow citizens living abroad and who have to accept the culture of foreign people and to keep their own culture as well and give it to younger generation. The information gotten though our display systems will make the process of information content perception easier and much quicker.