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Innovativeness and competitors absence are the special functional features of our Product which made it possible to achieve a significant non-linear sales increase in Russian market in less than 3 years. Our experience and equipment functions let us assume that a national market of some countries (with a hidden demand on our Product) can grow even faster.
Display System «NATIONAL»® Sales DYNAMICS
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Display System «NATIONAL»® sales volumes keep increasing from year to year. Take a look at the diagram to compare the non-linear sales growth of Display System «NATIONAL»® and linear sales growth specific for the majority products.
The advertising campaign in specialized magazines became a significant factor of sales volumes growth. Here are the main stages of our Product promotion:
2001 – 2004 - The appearance of the Product on Russian market. The name of the Product was modular information board. Initially there were cells for A4 paper. The client base consisted of companies with different business directions and activities. 70% of sales turnover were Dealers and corporate clients, the other 30% were Direct Sales. The Product was promoted by means of Internet, direct mail, exhibitions and our clients’ recommendations.
2005 – The year of new elements appearance and new Product foundation called “Imagery - associative” information boards. Preschool institutions were the main segment of the Product usage. 2-3 months later the sales volume significantly increased. By the end of the year 40% were direct sales and 60% were on Dealers. Besides we have developed web sites for preschool and medical institutions.
2006 – Product modification, assortment addition for preschool and school institution, assortment enlargement and finding new sales markets. As a result by the end of the year 70% were direct sales and only 30% were on Dealers.
2007 – The Product promotion is focused on preschools, schools, The Emergency Situation Ministry in the whole world, so the Product promotion on the international market has started. Nowadays the Product is represented as Demonstrational Systems for a qualified work with the visual aids. We have managed to patent a new trademark called «NATIONAL», now we are applying to get the international patent; also we have a juridical person to work with international customers.
Attn to entrepreneurs! Our offer is interesting and business is stable and profitable having the sales volumes increase each year. The life cycle has no limits due to its multifunctional features. Get involved. Your National market is waiting for you.
